SB Packagings on flexo vs gravure
Amit Banga, managing manager, with Saurabh Jain, chief executive officer of SB Packagings, a leading manufacturer of flexible packaging material, gave an interesting presentation about flexible packaging at the recent Shift_019 conference. Banga mentioned the restructuring of his company over the past couple of years and introduced Jain, who has been associated with SB Packagings as a consultant for the past 6 years, as its new chief executive officeholder. SB Packagings has also recently brought in Kazuyuki Ishihara as managing director of quality balls.
On the topic of flexo and gravure, Banga said, "We were the commencement visitor in India to invest in CI flexo press in 1999, but we lost faith in flexo because information technology could not compete with gravure at the time. However, flexo has really picked up in the last few years – the CI presses are faster with more process control and the most remarkable development can be observed in the prepress, the digitally imaged flexo plates and the plate materials themselves. These technologies, including loftier definition and flat top dots, have allowed the leading trade houses to produce results that are comparable to gravure."
SB Packagings has both gravure and CI flexo printing lines. After its first CI Flexo press, information technology in fact installed two gravure presses – the most recent being a gravure press from Kohli Industries that was specially configured by the manufacturer to print on extensible and thin PE substrates, which SB champions and produces on its several diddled film lines. Nevertheless, just well-nigh a year agone, SB Packagings installed some other CI flexo press, this time a Uteco Onyx 808. Being a leading printer of diapers and hygiene products as well as many types of food packaging on extensible PE films, the company came dorsum to flexo. Notably, information technology undertakes reverse printing on its CI flexo presses also, which has been a fundamental surface area of gravure's domination in the past.
Since he uses both types of presses, Banga explained, "In India, the competition between gravure and flexo is really tough. Gravure remains more cost-effective than flexo. Its consumables such as cylinders, printing rollers and inks are cheap. Y'all can get a gravure press at one-third the price of a CI flexo in India as opposed to Europe where gravure is more expensive. That is challenging the growth of flexo in India. While some converters are nonetheless investing in CI flexo presses, the residue are non doing it because they can get better results with gravure at a lower cost. The prices of consumables are also high for flexo and that doesn't brand it a feasible pick every bit of at present."
The articulation presentation at the Shift briefing focused on innovation, quality and sustainability as drivers of a successful business concern. Jain spoke about the relevance of beingness innovative and the ability to provide customized solutions to survive in today'southward competitive space.
Speaking nearly the importance of packaging blueprint, Banga explained both FMOT (First Moment Of Truth) and SMOT (2nd Moment of Truth). FMOT means the beginning few seconds of interaction by a prospective customer with a product on a marketplace shelf and the capability of a product to turn that prospective customer into a buyer. SMOT occurs when a customer really buys a product and experiences its quality on opening the packaging. He farther explained, "With the increase in contest, our customers expect the all-time from us and nosotros make sure that we provide them with innovation, consistent quality and naught defects."
Banga explained that a unmarried defective product on a shelf can repel a client. "We talk about vi sigma process to eliminate defects, just that is not enough; it nevertheless gives us few parts of a million products that are defective. To tackle the problem, we have good process command, automation and defect detection system in our machines. Nosotros take likewise installed Pantone-live to ensure right color."
Sustainability – all stakeholders demand to have responsibility
When the question of recycling and waste was introduced past the audition, Banga answered that SB Packagings is one of the most sustainable flexible packaging manufacturers in the state. He talked about the use of mono materials and h2o-based inks at his plant. He also critiqued the government'south ruling in 2018, diluting its before 2022 waste control guild.
Banga further mentioned that in that location is also a problem of removing ink from polyethylene before it is reclycled to which Jain added, "We can't leave information technology to ane stakeholder to bring most sustainability. All the stakeholders, whether information technology is suppliers, printers, make owners or waste product management agencies, demand to take the responsibility to create a sustainable economy."
How suppliers can help converters
Addressing the suppliers in the audience, Banga emphasized the need for collaboration betwixt brand owners, printers, converters and suppliers to produce a perfect product. He highlighted that suppliers and converters need to work in a shut loop to use engineering science to fulfill the demands of customers.
Explaining the expectations from automobile suppliers, Jain said, "We wish for more regular and agile appointment with yous to acquire from y'all. With the life of a product getting shorter, nosotros need machines that are ready for the challenges of the future; machine suppliers need to work on machines that are automated and are customizable.
Source: https://packagingsouthasia.com/events/sb-packagings-on-flexo-vs-gravure/
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